Clever Wool

Wool, but not as you know it. Our Clever Wool collection blends the timeless warmth of natural wool aesthetics with next-generation performance. It’s everything you love about classic wool — the texture, the richness, the comfort — made more durable, more versatile, and far easier to live with.

With beautifully nuanced colours ranging from smoky greys and deep charcoals to soft blush and burnt orange, there’s a tone to complement every space, from mid-century minimalist to country contemporary.

Despite its name, this fabric is animal-free — a smart, sustainable alternative that’s pet-friendly, spill-resistant, and wonderfully tactile. So you get the cosy look of traditional wool without the maintenance or worry.

This is heritage style, reimagined for modern life.